Willie Snyman is an executive and life coach who firmly believes that people are not products of their circumstances, but of their decisions. With over 40 years of business experience — much of it at executive level in business development, employee benefits, and marketing — Willie brings a strategic yet deeply human approach to leadership development and coaching.

His passion lies in helping individuals and teams unlock their potential, navigate change, and lead with emotional and positive intelligence. Willie sees coaching as a transformational partnership that empowers people to make better decisions, care for themselves and others, and align business outcomes with personal purpose. His leadership style is collaborative and systemic, enabling people to work together across functions to achieve both commercial and human goals.

His expertise includes conflict resolution, business turnaround strategies, systemic thinking, and leadership agility. He has led coaching interventions across private and public sectors, including organizations such as Sasol, SANParks, Liberty Life, Stats SA, EOH, IDC, Polmed and many more.

Willie holds degrees in Psychology and Theology together with numerous coaching and leadership certifications, including PCC-level credentials, Enneagram, NLP, and International Mediation. He is currently a Director at Change Partners Coaching and founder of Inner Change Master Coaching.

A member of COMENSA, ICF, BMF, FPI, and ADR, Willie continues to advocate for sustainable leadership grounded in emotional intelligence, resilience, and legacy thinking. Fluent in both English and Afrikaans, he coaches in-person and online, supporting clients to shift from coping to thriving — and from short-term fixes to sustainable impact.